7 min read

šŸ” Bad Metrics, The Duck-Rabbit, Wardley Mapping, Sync-Ups, Version Control, AI Coding Tools, Luck Surface Area: TMW #413

It's a new year! See you in London or Toronto...
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This issue is bought to you by CTO Craft's Circles - join an exclusive peer-support mastermind group designed to help engineering leaders crush your 2025 career goals.

Hello there, welcome to 2025!

As we step into the new year here at CTO Craft, the free Slack community sits at just a few under 7,000 members - 8 years down the line, it's become one of the most powerful communities of engineering leaders in the world. Every day, members call out for support with managerial, technical, personal and strategic challenges and situations, and get help from the collective experience of thousands. If you're leading a team of engineers, there's no reason not to join - come and take part!

Don't forget, as a TMW subscriber you have access to the Member Pricing for upcoming CTO Craft Con events.  You can unlock membership pricing by using the following access codes in the checkout when purchasing tickets:

CTO Craft Con: London 2025 - Community-Spring-25
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That's it! See you next week, on with the links...

Andy @ CTO Craft

Campus by CTO Craft: The Go-to Resource for Senior Technology Leaders
Created for CTOs, by CTOs: A transformative learning community for senior technology leaders in startups and scale-ups

CTO Craft Events

CTO Craft Con: London 2025
CTO Craft Con will bring together over 500 Chief Technology Officers and other senior technology leaders from the most exciting start-ups, scale-ups, unicorns, and big tech companies to elevate their engineering culture in London, March 2025.
CTO Craft Con: Toronto 2025
CTO Craft Con will bring together over 200 Chief Technology Officers and other senior technology leaders from the most exciting start-ups, scale-ups, unicorns, and big tech companies to elevate their engineering culture in Toronto, 2025.

Reads of the Week

Unintended Consequences
The perils of poorly designed metrics and incentives
Twenty Tiny Leadership Lessons
Most leadership learning is experiential. We observe, learn, and emulate from others, often subconsciously. Yet, the core of such learning starts shallow, leading to behavioral and decision-making mistakes, learned and uncorrected bad behaviors, and dysfunction. Some get better with experience and scope, but more often than not, we wing it, frequently repeating the same behaviors and mistakes for years. Recognizing this challenge, two years ago, I enrolled in a Masterā€™s program in the Psychology of Leadership at Penn State University. It turned out to be an excellent investment of time and money. In this article, I share the top twenty things I learned from those studies.

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Leadership, Strategy & Business

The Duck-Rabbit & the Polarities of Leadership
We experience polarities in leadership all the time, often without even realising. How can you navigate competing tensions harmoniously?
6 reasons why the senior leadership doesnā€™t take you seriously
Simple changes that will unblock your career
TBM 331: Strategy & Decisiveness
However, my basic observation is that while strategy involves making decisions, not all strategic decisions look decisive. A strategy might involve being indecisive about many things!
Refining strategy with Wardley Mapping.
The first time I heard about Wardley Mapping was from Charity Majors discussing it on Twitter. Of the three core strategy refinement techniques, this is the technique that Iā€™ve personally used the least. Despite that, I decided to include it in this book because it highlights how many different techniques can be used for refining strategy, and also because itā€™s particularly effective at looking at the broadest ecosystems your organization exists in.

Culture, People & Teams

Engineering Growthā€Šā€”ā€ŠFrom Charmander to Charizard
Over the past 15 years, Iā€™ve been privileged to lead engineering teams at startups and established companies. During this time, Iā€™veā€¦
Mastering the Art of Effective Sync-Ups
A Guide to Productive Meetings
Managers Believe Downsizing Is Effective. Research Says: Nope. - Blog
According to research, downsizing is not the silver bullet for saving a company. Itā€™s more like shooting yourself in the foot. Letā€™s explore.
How To Fix Broken Teams
Most teams break in very similar ways. And, even more luckily, most teams can be fixed in similar ways. So, letā€™s talk about diagnosing and fixing the most broken of teams.

Technology, Operations & Delivery

Version Control in Agile: Best Practices for Teams
Some version control practices for Agile teams to improve collaboration, streamline workflows, and prevent conflicts, ensuring efficient software delivery.
How developers (really) used AI coding tools in 2024 - Stack Overflow
Building effective agents
A post for developers with advice and workflows for building effective AI agents
The Canva outage: another tale of saturation and resilience
Todayā€™s public incident writeup comes courtesy of Brendan Humphries, the CTO of Canva. Like so many other incidents that came before, this is another tale of saturation, where the failure modā€¦

Stress, Wellbeing & Growth

How to Increase Your Luck Surface Area (Ultimate Guide)
While there are many things in life that we donā€™t have much control overā€”including luckā€”there are strategies we can use to increase our potential for good luck and good opportunities. Practicalā€¦
Feeling Stuck? Revisit Druckerā€™s ā€œManaging Oneselfā€ and ask and answer these questions
Peter Druckerā€™s classic article, ā€œManaging Oneselfā€ is something I read annually. The gold in this article is in his five powerful questions we all need to ask and answer to create alignment between ourselves and our work and lives. I share these and offer six additional questions worth considering.
Ratchet effects determine engineer reputation at large companies
Why you canā€™t skip to the top (but you can skip to the bottom)
Itā€™s Perfect Time for a Self-Audit
The office was quiet, the kind of silence that settles only after everyone else had left.

Thatā€™s it!

If youā€™d like to be considered for the free CTO Craft Community, fill in your details here, and weā€™ll be in touch!

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Have an amazing week!

Andy